There is one alternative to social media sites and publishing platforms that has been around since the early, innocent days of the web. It is an alternative that provides immense freedom and control: The personal website. It’s a place to write, create, and share whatever you like, without the need to ask for anyone’s permission. It is also the perfect place to explore and try new things, because, as Seth Godin likes to say, we now live in a world of “unlimited bowling”. It is totally up to you what you create and because you have unlimited shots on the Web, you can try out different formats, different styles, different topics. Regardless of what other people might think and although it might not work. Creation is free.